Heusden/Rotterdam, January 30, 2025 – Bitfactory, a leading digital agency specializing in e-commerce, software development, and innovative digital platforms, has joined NOBEARS Group. With this strategic acquisition, NOBEARS takes a major step forward in its growth strategy, further strengthening its market position. As a result, NOBEARS Group now expands to a team of over 170 specialists, dedicated to helping clients with growth strategies, brand development, digital transformation, platform and process optimization, and performance marketing.

Together, the companies will accelerate their clients’ ambitions, fully aligned with NOBEARS’ core proposition: Accelerate Ambitions.

Technology, AI, and Cloud Expertise Strengthening NOBEARS’ Offering

Bitfactory’s expertise in technology, cloud solutions, data, and AI enhances NOBEARS’ multidisciplinary approach, providing clients with a powerful combination of strategic consultancy and cutting-edge technical expertise.

Both NOBEARS and Bitfactory share a strong cultural and operational match, distinguishing themselves through entrepreneurial spirit and a hands-on approach, working side by side with clients to drive digital growth and innovation.

“Our shared vision and entrepreneurial culture make this a perfect match,” says Dustin Karelse, founder of NOBEARS Group and responsible for the group’s growth strategy. “With Bitfactory, we are adding specialized expertise in custom B2B platforms, Kubernetes cloud hosting, data, and AI solutions—allowing us to support our clients even better in their digital transformation. At the same time, we provide Bitfactory and its clients with a platform for further growth, leveraging our expertise in strategy, performance marketing, and brand development. Together, we accelerate our clients’ ambitions with smart growth strategies and digital solutions.”

A Strong Cultural and Strategic Fit

Johannes Hartman, co-founder of Bitfactory, also speaking on behalf of fellow founders Mark Jongerius and Joris Rijpma, shares their enthusiasm:

“We are incredibly proud of this step. The synergy between our companies in terms of culture, innovation, and ambition is unparalleled. By joining NOBEARS Group, we are building a solid foundation for further growth and innovation. Together, we are better equipped to help our clients and employees succeed in a constantly evolving digital landscape. While Mark will slowly transition out of day-to-day operations, he will remain closely involved to ensure a smooth handover.”

The collaboration between NOBEARS and Bitfactory is the result of discussions that have been ongoing since 2021. “Bringing this to life today makes us extremely proud,” Karelse adds. “With Bitfactory, we are not just enhancing our technological expertise—we are building a future of innovation, growth, and impact for our clients and talent.”

Expanding NOBEARS’ Portfolio with Leading Clients & Advanced Technology

With an impressive client portfolio that includes Tony’s Chocolonely, Facilicom, Fraikin, and Lyreco, Bitfactory strengthens NOBEARS Group’s reach in the digital landscape. The agency distinguishes itself with advanced technologies such as Kubernetes-based cloud hosting, custom software development (Laravel), and cutting-edge AI solutions that give businesses a competitive edge in an evolving market.

About NOBEARS

NOBEARS helps businesses and brands accelerate their ambitions through strategic consultancy and high-quality digital implementation. With a focus on innovation, scalability, and customer experience, NOBEARS, as part of NOBEARS Group, delivers transformative solutions that drive business growth.

NOBEARS Group is supported by Synergia Capital Partners, an investment firm with a proven track record in sustainable value creation.

For more information: www.nobears.com

About Bitfactory

Bitfactory is a leading digital agency specializing in custom B2B platforms, e-commerce, high-end software, apps, and innovative AI solutions. Headquartered in Rotterdam, Bitfactory works with ambitious brands to develop smart, scalable digital products that strengthen businesses and enable long-term growth.

For more information: www.bitfactory.nl