Heusden, July 13, 2023 – Advertising and technology agency Muntz from Amersfoort has joined NOBEARS Group. Additionally, Muntz spin-off Brandlead, a company specializing in automated and personalized local branding, shops, and ad solutions, is now also part of NOBEARS Group. This acquisition brings nearly 40 new colleagues into NOBEARS, expanding the team to over 125 specialists across brand and digital strategy, brand and digital design, development, and marketing. The current Muntz partners will stay on and become partners within NOBEARS Group. Muntz will continue to operate from Amersfoort and transition its brand identity to NOBEARS over the coming year.

A Strong Legacy in Branding and Technology

Founded in 1991, Muntz has been one of the largest independent advertising and technology agencies in the Netherlands. The agency works with top brands and ambitious SMEs, including Remia, Technische Unie, Remeha, Abus, franchise chain Bakkerij ‘t Stoepje, Bo-Camp, De Binnenhuisadviseurs, and Cotap flooring. Muntz creates and delivers various offline and online projects, including brand positioning, campaigns, webshops, and dealer portals.

Brandlead, a 2021 spin-off from Muntz, was developed based on decades of experience in retail activation. The platform enables brand marketers and retail chains to quickly and efficiently create personalized online marketing materials for affiliated dealers. Brandlead’s clients include EK-Retail, Luxaflex, Ambiant flooring, Fleurop, and many others.

A Shared Vision on Growth and Creativity

The Muntz and Brandlead partners are excited about the move:

•Dick Nieuwenhuis (Muntz): “Since founding Muntz in 1991, we have always created our own path. One of our key decisions was merging an advertising agency with a digital agency—an unusual move since these disciplines are often separate. But it has brought us great success.”

•Herman Korstanje (Muntz): “We help businesses with complete brand management while also handling complex online technology. Our integrated approach, which we call ‘Creative Connected Communication,’ allows us to build brands in the broadest sense of the word.”

•Rogier Gilkes (Muntz): “None of this would be possible without our incredible multidisciplinary team, and we’re incredibly proud of them!”

•Chris van Luik (Brandlead): “From the very first conversation, we felt a strong connection with NOBEARS due to our shared drive and entrepreneurial mindset. We fully embrace the NOBEARS vision on customer experience, and our expertise will help further strengthen this proposition.”

•Niek van Twillert (Brandlead): “It’s time for a new chapter for Muntz and Brandlead, and we are thrilled to be joining NOBEARS Group to grow together.”

NOBEARS’ Vision for the Future

Dustin Karelse, CEO of NOBEARS Group, explains:“In the summer of 2022, NOBEARS partnered with investment firm Synergia Capital Partners to strengthen our ambition of building a leading agency group focused on customer experience. This resulted in the addition of Pitcher in Den Bosch earlier this year, and now, with great pride, Muntz and Brandlead in Amersfoort.”

“NOBEARS transforms brand promises into the ultimate digital customer experience. With Muntz, we expand our expertise to the brand strategy and design phase, strengthening our campaign creation capabilities. On the digital front, we are also growing our e-commerce and data team, which aligns perfectly with our focus on custom application development. With this expansion, we now have the scale, expertise, and specializations to elevate customer experience to the next level. Muntz, its people, and its client portfolio are a perfect fit for our vision and ambitions—not just in terms of culture and processes, but in the shared drive to make brands win, both creatively and technologically.”

NOBEARS aims to strategically expand at its own pace, bringing on more agencies to form a collective that will lead the industry in digital and creative CX solutions.

About NOBEARS Group

NOBEARS Group is building a network of digital agencies focused on customer experience (CX). With expertise in brand and digital strategy, brand and digital design, development, and marketing, NOBEARS transforms brand promises into outstanding customer experiences.

With over 125 specialists working from five locations—Heusden, Utrecht, Amersfoort, Den Bosch, and Eindhoven—NOBEARS serves leading brands such as Van Mossel Automotive Group, Jumpsquare, De Binnenhuisadviseurs, De Mandemakers Group (DMG), Intratuin, and Bakker Bart.