Dutch Concept Group SELLS

Tel Sell, known for home shopping channels, acquired VeilingActies.nl from the Dutch Concept Group.

Selling by auction had always been something on Tel Sell’s list of ambitions, said the company. The company also sees opportunities in auctioning products on the television and in rolling this out to other countries.

In principle, the concept is arranged in such a way that the sellers are personally responsible for transactions with the consumer, but Tel Sell’s logistics also enable them to help sellers who are not set up to do this.

VeilingActies.nl was established in October 2010. Because the company formed a strategic alliance with Sanoma Media, as from November 2011 VeilingActies.nl said that it experienced a growth spurt.

In the proposed alliance, Tirato.nl – also part of Dutch Concept Group and the developer of VeilingActies.nl – would continue to help Tel Sell to develop and optimise the online concept. The Dutch Concept Group retains a non-controlling interest in VeilingActies.nl.

Sanoma Media will cease to exist; the company will be incorporated in a new company named Tel Sell Auctions BV. The brand name VeilingActies.nl will remain as is.